Whether your business is closed due to a government shutdown or you decided toclose to keep your employees safe, there are several ways you can keep yourbusiness afloat and your customers engaged.Keep your customers informed.There are many platforms (email newsletters, your website, and social media)that will allow you to do this. If you have updates to your product offering,hours of operation, or are still open for business, let your customers know. If your business is still open for in-person delivery, online orders, or takeout, inform your customers on the precautions you're taking to ensure a safeworking environment for your employees and the products or services you offer.In addition to informing customers on your precautions, you can take the time tohighlight different ways they can continue to support your business.When this is all over, and your business is ready to open its doors, make sureto proactively inform your customers and outline what they should expect (socialdistancing rules, updated hours, cleaning procedures, etc.).To ensure you have a broad reach, make sure to repurpose your content across allyour channels. This also gives you additional opportunities to inform customerswhere they can connect with your business.Engage with customers virtually.If your business has a physical location, you can get creative with ways on howto keep customers coming in. With the majority of the country at home, customersare looking for new and exciting ways to interact with the brands and businessesthey love. If your business has an online following, maximize on that. Offer virtualclasses on your product, stream your services, or create on-demand content foryour customers. There are many tools (Facebook, Youtube, Instagram, Google,Zoom, etc.) you can leverage at zero to little cost.If you can, offer a discount or promotion to your product for the first set ofcustomers that register. Offer and promote gift cards.If your revenue took a hit due to COVID-19, offering gift cards will not onlyensure your customers will return to your business, but it will also assist withimmediate revenue allowing you to keep revenue moving. You can also incentivizeyour customers to purchase more through promotions ($20 free when you spend$100, BOGO, etc.).If you have questions or would like to talk about marketing and communicationswith someone from our team, email email@example.com and we’ll seehow we can help.